30-day HBO Max Offer on Roku

Customers who purchase and activate a new Roku streaming player or Roku TV between October 1, 2021, and January 14, 2022, may qualify for a 30-day free trial of HBO Max (you can choose the Ad-Free or With Ads plan).

When you activate a qualifying Roku streaming device, you can sign up for HBO Max and get a 30-day free trial of the Ad-Free or With Ads plan. After your 30-day free trial, you'll pay the then-current subscription rate for your HBO Max monthly plan (the Ad-Free monthly plan is currently $14.99/month and the With Ads monthly plan is $9.99/month).

To qualify for this promotional offer, you need to:

  • Be a new HBO Max subscriber.
  • Be a U.S. resident who is 18 years or older.
  • Purchase and activate the qualifying Roku device by January 14, 2022.
  • Subscribe to HBO Max on the qualifying Roku device by January 21, 2022.

Here are some common questions and answers:

How does this promotion work?

Here’s what you need to do:.

  1. Turn on your new Roku device and follow the on-screen setup instructions. Enter the email address you want to use for your Roku account to begin activation. Need help? Go to How to activate a Roku device.
  2. On a different device, open the email from Roku and select the activation link. Follow the instructions to create a new Roku account or log in to your existing account. If you're creating a new Roku account, you'll need to add a payment method.
  3. Continue the activation process until you reach the Offers page. Choose HBO Max from the suggested channels and then choose Show Offers.
    Note  If you don't see HBO Max on this screen, go to my.roku.com/offers and choose HBO Max > Show Offers. You can also download the HBO Max app from the Roku Channel Store and sign up.
  4. Choose the monthly subscription plan that you'd like: Ad-Free or With Ads and Monthly billing. To learn about subscription plans, see HBO Max plans.
    Note  The 30-day free trial is only available to new subscribers and is not available with yearly subscription plans.
  5. Confirm your subscription and choose Start 30-day free trial.
    After your 30-day free trial, your subscription will auto-renew on a recurring basis at the then-current monthly subscription rate (plus applicable taxes) until you cancel.
  6. Go back to your Roku device and open the HBO Max app.
  7. Enter a password for your account and choose Create Password. You'll sign in using your Roku account email address and the password you create.
  8. Choose your profile and you're ready to stream.

To see your information about your subscription (such as your next billing date), see Change your Roku-billed subscription.

How long is this promotion available?

  • Purchase and activate a qualifying Roku device between October 1, 2021, and January 14, 2022.
  • Activate the qualifying Roku device by January 14, 2022.
  • Subscribe to HBO Max on the qualifying Roku device by January 21, 2022.

When will my card be charged?

After your 30-day free trial, your card will be automatically charged the then-current monthly subscription rate (the Ad-Free plan is currently $14.99/month and the With Ads plan is $9.99/month). If you see a pending charge before your promotion ends, it's likely an authorization hold.

Thereafter your subscription will auto-renew each month until you cancel your subscription.

What are the terms and conditions of this offer?

Purchase a new Roku streaming device and activate it by connecting to the internet and linking to your new or existing Roku account between 10/1/21 and 1/14/22 to see if you qualify to receive 30 days of HBO Max included with your purchase. Promotional offer is for new HBO Max subscribers only. The new Roku device must be activated by January 14, 2022 and you must subscribe to HBO Max by January 21, 2022 in order to qualify for this 30-day HBO Max Offer.

Qualifying customers can visit www.roku.com/offers/hbomax for instructions on how to redeem the Roku Offer. Offer available to U.S. residents only. Offer is non-transferable and may only be used once. Offer cannot be combined with any other promotional or free trial offer for HBO Max. If you choose to switch subscription plans during your 30-day promotional period, you may lose the benefit of your promotional offer.

This Roku Offer requires enrollment in a monthly HBO Max subscription plan (either HBO Max Ad-Free or HBO Max With Ads) and provision of a valid payment method for continued service after the promotional period. Must be 18+ and a U.S. resident. To cancel your subscription and avoid being charged, you must cancel before the end of the 30-day promotional period. After the 30-day promotional period, Roku will charge your payment method the then-current subscription price for your HBO Max monthly plan (currently $14.99 per month plus applicable taxes for the HBO Max Ad-Free plan and $9.99 per month plus applicable taxes for the HBO Max With Ads plan) on a recurring basis until you cancel your HBO Max subscription. Use of HBO Max is subject to its own terms and conditions and privacy policy, see hbomax.com/terms-of-use and hbomax.com/privacy for details.

Refurbished Roku players are not eligible for this promotion.