All about Kid profiles

There are two types of profiles: Adult and Kid. Your account can have up to 5 profiles. You can create a Kid profile for each of your kids with parental controls that limit what content can be watched.

Why create Kid profiles?

  • Parental controls. You can limit what your child can watch based on content ratings.
  • The Kids Home page has shows and movies based on your child's age. Younger children (ages 2-9) can discover titles by selecting their favorite character's picture (e.g. Elmo or Scooby Doo).
  • Your child has their own My List and Continue Watching list.
  • You can keep your child from switching to an Adult profile. Also, Kid profiles can't access account management features, like your password and billing information.

Add a Kid profile

Here's how to add a Kid profile:

  1. Do one of the following:
    • TV device: Choose your profile icon in the upper-left corner.
    • Phone or tablet: Choose the Profile icon (bottom edge on phones, left edge on tablets).
    • Computer: Choose your profile icon in the upper-right corner.
  2. Choose Switch Profiles.
  3. Choose Add Kid. If your account doesn't have a PIN, you'll be asked to create one.
  4. Do one of the following:
    • Phone or tablet: Tap the Camera icon and then choose to take a photo, upload a picture, or choose a character (for more info, see add profile pictures). Then, pick a color and enter your child's name and birth date (month and year).
    • TV or computer: Enter your child's name and birth date (month and year) and then pick a color (you can add profile pictures later).
  5. Choose Next.
  6. Choose the content ratings that your child can watch. Movies and TV shows with ratings above what you select can't be watched by this profile. By default, your child can't switch to another profile (without your PIN).
  7. Choose Save.

When a Kid profile is active, you'll see the Kids Home screen.

Kids Home screen

When a Kid profile is selected, you'll see the Kids Home screen experience with shows and movies based on your child's age (the profile's birthdate). The Home screen also includes a Continue Watching and My List row.

The Home screen for Kid profiles are personalized based on your child's age. There are 4 different Home screen experiences:

  • Little kids: Ages 2-5
  • Big kids: Ages 6-9
  • Tweens: Ages 10-12
  • Teens: Ages 13-17

The Home screen for Little kids and Big kids (ages 2-9) includes a row of characters from shows and movies on HBO Max. This way, kids can discover titles with their favorite character by selecting their picture (e.g. Elmo or Scooby Doo).

Kids (and adults too!) can add a profile picture or character to their profile. To learn more about this, see Add a profile picture.

When a Kid profile is active...

  • You'll see the Kids Home screen experience and the Browse menu will include content for kids. Shows and movies that can't be watched (as specified by the profile's parental controls) will appear with a Lock icon and can't be played.
  • Search results will only include shows and movies that the profile is allowed to watch (according to the profile's parental controls).
  • You can download shows and movies on a phone or tablet, but only the content authorized by the profile's parental controls.
  • Some settings aren't available. Kid profiles don't have access to account management features, for example: account (which includes email and password), subscription information, manage devices, parental controls, and notifications.

Switching profiles

Here's how to switch to a Kid profile:

  1. Do one of the following:
    • TV device: Choose your profile icon in the upper-left corner.
    • Phone or tablet: Choose the Profile icon (bottom edge on phones, left edge on tablets).
    • Computer: Choose your profile icon in the upper-right corner.
  2. Choose Switch Profiles.
  3. Choose a Kid profile (a profile with a lock icon).
Closed or Open Lock
A closed lock icon means that your child can't switch to another profile (a PIN is needed), while an open lock means your child can switch to another profile. To learn more, see Keep kids from switching profiles.

Ads on HBO Max

If you have the With Ads plan, Kid and Adult profiles will see ads before and during select shows and movies—similar to watching broadcast TV.

The ads you see will vary depending on the show you're watching and whether or not your profile has parental controls. Ad breaks during kids and family content have a quick animation to let you know when an ad break starts and ends.

If you have feedback about the ads you're seeing, you can let us know using our feedback form.

Who is watching screen

Here's what happens when you open HBO Max:

  • TV or computer: If the last profile used was a Kid profile, HBO Max will open with this profile. If the last profile was an Adult profile, you'll see the 'Who is Watching' screen when you open HBO Max.
  • Phone or tablet: HBO Max always opens with the last profile used (you won't see the 'Who is Watching' screen).