Redeem HBO NOW gift card for HBO Max?

You can redeem your HBO NOW gift card at and then sign in to HBO Max with your HBO NOW email and password. You can't redeem your HBO NOW gift card directly at

Redeem your HBO NOW gift card

Here's what you need to do:

  1. Go to and enter the 10 or 12 digit code from the back of your gift card.
  2. Choose your State or Territory, enter your ZIP Code, and then choose Continue.
  3. Do one of the following:
    • I have an account: Choose the Sign in link. Enter your account email and password. Then, choose Sign In and Redeem.
    • I don't have an account: Enter your email and create a password for HBO NOW account (you'll sign in with this email and password). Review the HBO Terms and Privacy Policy and if you agree, choose Redeem.
    HBO NOW gift cards can't be redeemed on an account with an active subscription. If your account has an active subscription, you'll need to turn off auto-renew or cancel your subscription and wait for your subscription to expire. Once your subscription expires, you can redeem your gift card.

The entire gift card value is credited to your account, giving you a single period of access that corresponds to the value of the gift card. After redeeming, you'll see the date your gift card subscription will expire.

Now you can sign in to HBO Max (using your HBO NOW email and password) on any supported device.