HBO Max AT&T Affinity offer

Eligible AT&T wireless and broadband customers can subscribe to the HBO Max with Ads monthly plan for $4.99/month (plus applicable taxes) for 12 months—50% off the current price. After the 12-month discounted period, you’ll pay the then-current With Ads Monthly Plan subscription rate (currently $9.99/month plus applicable taxes).

To qualify for this offer, you need to:

  • Have an eligible AT&T wireless or broadband plan
  • Be a new HBO Max subscriber
  • Be a U.S. resident who is 18 years or older

Here are some common questions and answers:

How does this promotion work?

Here’s what you need to do:

  1. Open the email from HBO Max with the subject line ‘Enjoy HBO Max for just $4.99/month.’
  2. Choose Get the Deal in the email. You’ll be redirected to HBOMax.com/redeem.
  3. Enter your promo code and choose Get the Promo.
  4. Fill out the account form and choose Create Account. You need to create a new account to redeem this promo offer.
  5. Add your payment information.
    You'll be charged the discounted rate of $4.99/month (plus applicable taxes) for the With Ads monthly plan. Your subscription will auto-renew each month until you cancel your subscription. After the 12-month discounted period, you’ll pay the then-current With Ads monthly plan subscription rate (currently $9.99/month plus applicable taxes).
  6. Choose Start Subscription.
  7. Choose Start watching and you’re ready to stream!

If you opted out of receiving emails from HBO Max, you won't receive this promotional offer. To learn more, see App notifications and emails.

How long is this promotion available?

This promotion is available beginning October 7, 2021. You need to use your promo code to subscribe to HBO Max before February 15, 2022 at 11:59 pm ET.

When will my card be charged?

When you sign up, you’ll be charged for the first month of the HBO Max with Ads monthly plan ($4.99 plus applicable tax—a 50% savings off the standard With Ads monthly plan subscription price). Thereafter, your subscription will renew each month until you cancel. After the 12-month discounted period, you’ll pay the then-current With Ads monthly plan subscription rate (currently $9.99/month plus applicable taxes).

What are the terms and conditions for this offer?

Current eligible AT&T wireless and internet subscribers may qualify for 50% off the first 12 months of the HBO Max With Ads monthly plan (the “AT&T Affinity Promotional Offer”). Eligible subscribers who take advantage of the AT&T Affinity Promotional Offer will receive access to the HBO Max With Ads monthly plan for the discounted price of $4.99/month (plus applicable tax) for the first 12 months. You can cancel anytime. To redeem the AT&T Affinity Promotional Offer, you must subscribe to a qualifying AT&T wireless or broadband plan, be a new HBO Max subscriber, 18 years or older, be a U.S. resident, and use your promo code to subscribe to HBO Max via HBOMax.com/redeem by February 15, 2022, at 11:59 pm ET. There are a limited number of subscriptions available in the AT&T Affinity Promotional Offer and they will be applied on a first-come, first-served basis. Promo code is non-transferable and may only be used once. This offer cannot be combined with any other promotional or free trial offer for HBO Max. This offer requires enrollment in an HBO Max With Ads monthly plan subscription and provision of a valid payment method. After the 12-month promotional period, you’ll be charged the then current subscription price for HBO Max With Ads monthly plan (currently $9.99/month plus applicable taxes) on a recurring basis. If you choose to switch subscription plans during your promotional period, you may lose the benefit of your promotional offer. Your subscription will auto-renew each month unless you cancel before the renewal date. To change or cancel your subscription, see Subscription in your settings of HBO Max.