Redeem HBO NOW gift card for HBO Max?

You can redeem your HBO NOW gift card at and then sign in to HBO Max. You can't redeem your HBO NOW gift card directly at

Redeem your HBO NOW gift card

Here's what you need to do:

  1. Go to
  2. Do one of the following:
    • I have an account: Choose Sign In in the upper-right corner. Enter your account email and password and then choose Sign In.
    • I don't have an account: Enter your name, email, and a password for account (you'll sign in with this email and password). Review the Terms and Privacy Policy and if you agree, choose Create Account.
  3. Enter the 10 or 12 digit code from the back of your gift card.
  4. Enter your ZIP Code, choose your State or Territory, and then choose Redeem.
  5. Important
    HBO NOW gift cards can't be redeemed on an account with an active subscription. If your account has an active subscription, you'll need to cancel your subscription and wait for your subscription to expire. Once your subscription expires, you can redeem your gift card.

The entire gift card value is credited to your account, giving you a single period of access that corresponds to the value of the gift card. After redeeming, you'll see the date your gift card subscription will expire.

Now you can sign in to HBO Max on any supported device.

Here are some frequently asked questions and answers:

Do HBO NOW gift cards expire?

No. HBO NOW gift cards do not expire. To learn more about terms and conditions, see Gift Card Terms.

My gift card isn't working. What should I do?

If you're having trouble redeeming your HBO NOW gift card, call us at 855 442-6629.

When does my subscription expire?

To find out when your gift card subscription expires, see When is my next billing date?