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Sign in through AT&T wireless or internet account

HBO Max is available with AT&T wireless and internet plans. To learn more about this, see att.com/hbomax. To find out which plans include HBO Max at no extra charge, see Which plans give me access to HBO Max?

If HBO Max is included with your AT&T wireless or internet plan, use the sign-in steps below.

AT&T Video Service?
If HBO is included with your AT&T video service, see Sign in through AT&T TV, DIRECTV, U-Verse, or WatchTV.

Step 1: Set up your plan for HBO Max

Before signing in to HBO Max, you might need to set up your plan for HBO Max.

Which AT&T plan do you have?

Unlimited Elite
You might need to activate HBO Max before signing in to HBO Max the first time. To do this, sign in at att.com/myATT or open the myATT app, look for the HBO Max info on your Account page, and follow the prompts to start streaming. For more info, please see Stream HBO Max with some AT&T plans.
Unlimited &More Premium
Sign in at attwatchtv.com and make sure you've selected HBO as a Premium. If you need help doing this, see Stream HBO Max with some AT&T plans. If you selected another Premium in the past 12 months, you may need to wait to change to HBO Max.
Other AT&T Unlimited plan
First, if you have one of these plans:
  • Unlimited Choice
  • Unlimited Choice II
  • Unlimited Choice Enhanced
  • Unlimited Plus
  • Unlimited Plus Enhanced

Have you accessed HBO using your AT&T TV, AT&T TV Now, DIRECTV, or U-verse TV account?

  • No: Go to atttvnow.com/accounts/select-plan. Then, select the Hey AT&T Unlimited customers! banner at the top of the page and follow the prompts.
  • Yes: You're ready to sign in (see the next step).
Internet 1000
You may need to activate HBO Max before signing in to HBO Max the first time. To do this, sign in at att.com/myATT or open the myATT app, look for the HBO Max info on your Account page, and follow the prompts to start streaming.

Step 2: Sign in to HBO Max

Which device are you using?

Here's how you sign in on your phone or tablet:

  1. Open the HBO Max app and then tap the Profile icon (or try to play a show or movie).
  2. Tap the Sign in to your account link.
    If you’re already signed in, tap the Settings icon (upper-left), then scroll down and choose Sign Out.
  3. Tap Sign in Through TV or Mobile Provider.
    iPhone or iPad
    If prompted, tap Don’t Allow when asked if HBO Max can use your TV provider subscription.
  4. Choose AT&T from the list of providers.
  5. Enter your AT&T user ID and password (for the AT&T account that includes access to HBO Max), and then choose Sign In. Can't sign in? Tap Forgot user ID? or Forgot password? Why can't I sign in to HBO Max?
    Can't Verify Your Subscription
    • Did you set up HBO Max for our plan (see Step 1)?
    • Make sure your AT&T account includes access to HBO Max. To do this, sign in to MyAT&T or the myAT&T app, then go to your account page, and find the HBO Max tile.
    • If you still can't sign in, see att.com/hbomaxHelp.

    It's Not You, It's Us

    • Do you have another AT&T account? Try signing in to HBO Max using your other AT&T account.
  6. First time signing in? Enter or confirm your name and email and then choose Create Account.
  7. Choose who’s watching or see the next section.

Account Found?

If we find an existing account (an HBO NOW or HBO Max account) with the same email as what you entered (in Step 6), you'll have two options:

Need help deciding? See Not sure which to choose.

Verify Email Address

Choose this option to link the account that we found to your HBO Max subscription through your TV, internet, or mobile provider. After choosing this option, check your inbox for an email from HBO Max with a one-time code (the subject line is 'Here's Your One-Time Code'). Then, enter the code from the email and choose Link Accounts.

If you link to an HBO Max account you'll keep your existing profiles (which include settings such as My List, parental controls, and Continue Watching). Your profile settings are not saved if you link to an HBO NOW account.

Important
If you don't get an email from HBO Max, see Didn't get one-time code.
Create New Account

Choose this option to create a new HBO Max account with a different email (don't link to the account we found). After you choose this option, enter a different email address for your account.

Once you link or create an account, choose who's watching and you're ready to stream.

Here’s how you sign in on your computer:

  1. Go to HBOMax.com on your computer and choose Sign In (upper-right). If you're already signed in, choose your profile icon and then choose Sign Out.
  2. Choose Sign in Through TV or Mobile Provider.
  3. Choose AT&T from the list of providers.
  4. Select the User ID for your AT&T account that includes HBO Max, enter your password, and choose Sign In. If you don't see your account with HBO Max, choose Add user ID. Can't sign in? Choose Forgot user ID? or Forgot password? Why can't I sign in to HBO Max?
    Can't Verify Your Subscription
    • Did you set up HBO Max for our plan (see Step 1)?
    • Make sure your AT&T account includes access to HBO Max. To do this, sign in to MyAT&T or the myAT&T app, then go to your account page, and find the HBO Max tile.
    • If you still can't sign in, see att.com/hbomaxHelp.
  5. First time signing in? Enter or confirm your name and email and then choose Create Account.
  6. Choose who’s watching or see the next section.

Account Found?

If we find an existing account (an HBO NOW or HBO Max account) with the same email as what you entered (in Step 5), you'll have two options:

Need help deciding? See Not sure which to choose.

Verify Email Address

Link the account that we found to your provider account. If you link to an HBO Max account you'll keep your existing profiles (which include settings such as My List, parental controls, and Continue Watching). Your profile settings are not saved if you link to an HBO NOW account.

Choose this option and then check your inbox for an email from HBO Max with a one-time code (the subject line is 'Here's Your One-Time Code'). Then, enter the code from the email and choose Link Accounts.

Important
If you don't get an email from HBO Max, see Didn't get one-time code.
Create New Account

Choose this option to create a new HBO Max account with a different email (don't link to the account we found). After you choose this option, enter a different email address for your account.

Once you link or create an account, choose who's watching and you're ready to stream.

TV devices: Amazon Fire TV, Android TV, Apple TV, PlayStation, Roku, Samsung TV, Xbox, Xfinity TV Box

To sign in on your TV, you'll need to have your phone or a computer handy.

Here's how to sign in:

  1. Open HBO Max on your TV and choose Sign In (or try a show or movie).
    If you're already signed in, choose your profile icon (circle with a letter in the upper-left), then scroll right and choose Sign Out.
  2. You should see a 6 character code. Stay on this screen while you grab your phone or computer.
  3. Open a web browser on your phone or a computer and type hbomax.com/tvsignin in the address bar (this redirects to https://activate.hbomax.com). This should take you to an Enter Code screen.
  4. Enter the code that appears on your TV, then choose Next. Code not working?
  5. Choose Sign in Through TV or Mobile Provider.
    Apple TV
    If prompted, choose Don’t Allow when asked if HBO Max can use your TV provider subscription.
  6. Choose AT&T as your provider.
  7. Enter your AT&T user ID and password (for the AT&T account that includes access to HBO Max), and then choose Sign In. Can't sign in? Choose Forgot user ID? or Forgot password? Why can't I sign in to HBO Max?
    Can't Verify Your Subscription
    • Did you set up HBO Max for our plan (see Step 1)?
    • Make sure your AT&T account includes access to HBO Max. To do this, sign in to MyAT&T or the myAT&T app, then go to your account page, and find the HBO Max tile.
    • If you still can't sign in, see att.com/hbomaxhelp.
  8. First time signing in? Enter or confirm your name and email and then choose Create Account.
  9. Once your TV updates (this may take up to 60 seconds), choose who’s watching or see the next section.

Account Found?

If we find an existing account (an HBO NOW or HBO Max account) with the same email as what you entered (in Step 8), you'll have two options:

Need help deciding? See Not sure which to choose.

Verify Email Address

Choose this option to link the account that we found to your HBO Max subscription through your TV, internet, or mobile provider. After choosing this option, check your inbox for an email from HBO Max with a one-time code (the subject line is 'Here's Your One-Time Code'). Then, enter the code from the email and choose Link Accounts.

If you link to an HBO Max account you'll keep your existing profiles (which include settings such as My List, parental controls, and Continue Watching). Your profile settings are not saved if you link to an HBO NOW account.

Important
If you don't get an email from HBO Max, see Didn't get one-time code.
Create New Account
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Choose this option to create a new HBO Max account with a different email (don't link to the account we found). After you choose this option, enter a different email address for your account.

Once you link or create an account, choose who's watching and you're ready to stream.

Code not working?

Where do I enter the code?

If the Enter Code page doesn't appear, try the following:

  • Choose this link: https://activate.HBOMax.com, or type https://activate.hbomax.com in the address bar of your browser. This should take you to an Enter Code screen.

Code doesn't work or is invalid

If you're signing in using your phone, try the following:

Step 1: Switch to a computer

  • In Step 3 above, try using your computer (instead of your phone). To do this, open this link: https://activate.HBOMax.com on your computer and then enter the code from your TV.

Step 2: Clear your browser data

Clear your browser data and then try signing in again using your phone. Here's how:

  • iPhone: On your iOS device, go to Settings > Safari, then scroll down and tap Clear History and Website Data. To learn more, go to Clear Safari.
  • Android phone: Try clearing your Chrome browsing data on your Android device. To find out how to do this, see Clear cache & cookies.