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How to redeem a promo code

Important
  • Promo codes for a free trial that's longer than 7 days and prepaid promotions, can't be redeemed on an existing account.
  • If you've previously redeemed a promotional offer or free trial, you may not be eligible for additional promotional offers.

To redeem your promo code:

  1. Go to HBOMax.com/redeem on your phone or computer.
  2. Enter your promo code and then choose Redeem Now.
  3. Do one of the following:
    • New to HBO Max? Fill out the account form and choose Create Account.
      Email already in use? This means there's already an HBO Max or HBO NOW account with the email address you entered. Choose the Sign in link and sign in to your account. Some promo codes can't be redeemed on an existing account.
    • Already have an account? Choose Sign In in the upper-right corner and sign in to your account.
      Note: Promo codes for a free trial that's longer than 7 days and prepaid promotions, can't be redeemed on an existing account.
  4. Add your payment information. After your promotional period, your card will be automatically charged $14.99/month (plus applicable taxes) by WarnerMedia. Thereafter, your subscription will auto-renew each month until you cancel.
  5. Choose Redeem to apply your promo code.
  6. Choose the Start button.
  7. Choose Let's Go and you're ready to stream!

Now you can sign in and stream on all your favorite devices (sign in using your account email and password from Step 3).

Can't redeem promo code

Email already in use

This means there's already an HBO Max or HBO NOW account with the email address that you entered. Choose the Sign in link and sign in to your account.

Note: Promo codes for a free trial that's longer than 7 days and prepaid promotions, can't be redeemed on an existing account.

Code isn't valid

Try re-entering the promo code. If you've verified the code and are still seeing this error message, Contact Us.

Code has expired

Promo codes can't be redeemed once the redemption period is over. Check your promo materials or card for a redemption period. If your promo code is within the redemption period, Contact Us.

Not eligible for this promotion

This error means:

  • Promo codes for a free trial that's longer than 7 days and prepaid promotions, can't be redeemed on an existing account.
  • If you've previously redeemed an HBO Max promotional or free trial offer, you may not be eligible for additional promotions. If you haven't previously redeemed an HBO Max promo or free trial offer, please Contact Us for help.
Code already redeemed

This code has already been redeemed. If you think this isn't the case, Contact Us.

Code is not applicable

Check the terms of the promotional offer to make sure you're eligible. If you've verified your eligibility, Contact Us.

Promotion has not started

Check the promotional material associated with your promo code to make sure the redemption period has started. If the redemption period has started and you get this error, Contact Us.